On May 18, 2011 Almaty hosted the Second Annual International Conference “Charity in Kazakhstan”. The conference was organized by the charitable foundations “AYALA”, “Bauyrzhan”, Association of Charitable Organizations of Kazakhstan with the support of the Foundation of the First President (FFP) of Republic of Kazakhstan. The conference was opened by the executive director of the FFP Bektas Gafurovich Mukhamedzhanov; greetings were made by the Deputy Head of the Central Office of  National Democratic Party "Nur Otan" Mukhtar Yerman, Chairman of the Committee for Information and Archives of the Ministry of Communications and Information of Kazakhstan, Bolat Bersebaev.On that day a lot of interesting events occurred in grand hall and in small hall of the premises of the Foundation of First President of RK. The forum brought together representatives of charitable nonprofit organizations from all over Kazakhstan. Topic of the conference this year was “Mass-media and charity”, that is why there were many representatives from the mass-media on the conference.

During the plenary session reports from both NGOs and the media were presented, and these reports sometimes expressed diametrically opposed views. Representatives of charitable organizations blamed reporters for overlooking news and events in the nonprofit sector. While reporters claimed that members of charitable organizations cannot pronounce those events in an interesting way, and that they do not understand the dependency of mass-media from sponsoring organizations. These sponsoring organizations can be either financial or industrial groups, as well as the state.

Arguments of both parties made during the plenary session were very interesting and contributed to better understanding between representatives of NGOs and the media. Presented reports included reports of: Anna Belokryltseva, chief editor of "Studio Dialogue", author of radio program "Addresses of mercy" ("Radio of Russia"), Darmen Smayil, head of PF "National Center for Journalism Studies”, Gyuzella Nikolayshvili, associate professor of applied political science of Higher School of Economics and head of the internet project www.socreklama.ru, Assel Karaulova, president of “IC Kazkhstani Press Club, Dzhamilya Assanova, representative of the ALE “ARGO”, Zhuldyz Omarbekova, president of the “Bauyrzhan” public fund, and Zhangeldy Sarsenov, vice-president of the charitable foundation “Ayala”. Especially memorable were the report of Nikolayshvili G."Current status of social advertisement in Russia” and the report of Sarsenov Zh. "Fundraising and mass-media – are two headaches for the charity”. After the plenary session many participants thanked these speakers for interesting and useful information from their reports.

After a magnificent lunch, provided by one of the general sponsors of the event - restaurant complex “Palladium”, the conference continued its work. During the one-hour discussion, participants exchanged views, experiences and proposals on further cooperation of mass-media and charitable organizations. Moderators of the discussion were well-known journalist and political scientist, Eduard Poletayev, and a member of the Association of Civil Society Development, Dzhamilya Assanova. The most interesting part began after the discussion: in grand hall and in small hall Russian guests of the conference held master classes for members of charitable organizations and representatives of mass-media.

Topic of Anna Belokryltseva’s master class was "101 Ways to Change the World: What can a reporter do?" During the master class, Anna spoke about the Russian experience of cooperation between mass-media and nonprofit organizations, methods of interesting "flow" of information on the work of charitable organizations, and problems dealt with by these organizations. Indeed, these problems are frequently unknown among general audience and can cause a negative reaction in it. When it comes, for example, to pediatric oncology, cardiac surgery or problems of disabled children, unprepared reader may experience an information shock. Representatives of national mass-media commented on the current situation on the media coverage of the charitable activities in our country.

Associate Professor of applied political science of Higher School of Economics, Head of Internet project www.socreklama.ru, Gyuzella Nikolayshvili conducted a master class "5 rules and 5 errors of social advertising." This master class was especially useful for representatives of charitable organizations, because these particular organizations usually create or order the creation of social advertisements. Participants that came from the regions told after the conference that many aspects of this master class were literally a revelation for them.

During the conference many executives and representatives of charitable organizations from different regions of the country expressed a strong desire to join the Association of charitable organizations of Kazakhstan.

All participants, Russian guests and the Organizing Committee shared a common opinion that the Second Annual International Conference “Charity in Kazakhstan" was held at the highest organizational and informational levels.

The Organizing Committee expresses its deep gratitude to all volunteers. Without the help of these boys and girls conference could turn into a mess. We are pleased that these young people through their work and personal time contributed to the organization of this charity conference.

We also express our gratitude to our permanent partners – “Air Astana” airline and "Almaty" hotel, which kindly agreed to provide transportation and accommodation to our foreign guests. The Organizing Committee especially thanks the Foundation of the First President of the Republic of Kazakhstan for the help in organization of the Second Annual International Conference “Charity in Kazakhstan”.

We also express our sincere respect to the chief editors and reporters who attended and covered in the mass-media the course of our conference. Personal thanks to:

Press center of the news agency “Interfax-Kazakhstan”

Cable networks“Icon”, “Alma TV”

Television channels“Khabar”, “El Arna ", "STV ", "KTK ", "Almaty”, “Muzzone”, “Hit TV”

Companies“Mega LED display”, “Adani LED display”

Radio Stations“Kazradio", "Autoradio“, “Love radio”, “Azattyқ radiosy"

Newspapers"Vzglyad", "Delovoi Kazakhstan", "Iz ruk v ruki", "Komsomolskaya Pravda in Kazakhstan", "Panorama", "Almaty akshamy", "Ak bosaga", "Ana tili", "Alash aynasy", "Dala men kala ", "Zhas Kazak ", "Aikyn ", "Vechernii Almaty ", "Liter ", "Kursiv", "Megapolis ", "Strana i mir", "Vremya"

Magazines“Adam Reader's”, “Apple city vkusi sochnuyu zhizn”, “Business woman”, “Cosmopolitan”, “Golf.kz”, “Kazakhstan”, “Kazenergy”, “Naslednik”, “National business”, “Nomad-Kazakhstan”, “Property.kz”, “Time out”, “Vintage”, “Viva la vida”, “Wedding world”, “World Discovery Kazakhstan”, “Baiterek", "Biznes-mir Kazakhstan”, "Delovaya zhenshina", "DM", "Zhenshiny Vostok-Zapad", "Medicare," Moi biznes Kazakhstan ", "RCBK ", "Sezon", "Sovyet Direktorov ", "Uspeh - Success »,« Centr Azii","Exclusive”, "Expert Kazakhstan".

Internet resources“Nur.kz”, “Nur Media”