Today, our city the fifth «Almaty – Gul kala» flower festival held. Different commercial companies not only from the flower business had an opportunity to present their products and conduct an advertising campaign.
The Indesit company decided to combine the presentation of their refrigerators with a charity lottery. In traditional for Chinese cuisine cookies with the predictions notes with «wishes», «tips» and «instruction» were put, as well as a few lucky - with a win of a brand new refrigerator from the Indesit company. In order to get a treat and a chance to win, it was necessary to bring in the bill of any value in the box to collect money for the «Play and develop» project of the «AYALA» charity foundation. On this money is planned to purchase educational board games in the special (correctional) nursery kindergarten № 111 of Almaty city for children with speech disorders.
During the flower festival 202 500 tenge were collected in our box. On behalf of our wards, we congratulate the lucky owners of new Indesit refrigerators, and also express our gratitude to everyone who took part in the charity lottery. Special thanks to our long-time partner - FineDesign advertising agency for attraction of new sponsors to the projects of the «AYALA» charity foundation.
Our foundation in recent times became acquainted with new types of fundraising and kinds of charity. It is gratifying that our partners offer new forms of assistance to children, who are in need of special attention.
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